Each of us has emails which just stuck in our inboxes and remain unopened. We are not interested in reading them, so we just mark them as “spam” or “read”. Engaging people with the help of emails is not a simple thing nowadays. Still, emails are the main business tool. People check for new emails every morning as a part of daily routine, and constantly check for new messages during the day
It is quite clear why cold emailing is called so.
That’s a common opinion that cold emailing can’t create real engagement and make people buy. However, is it true?
We believe that everyone who might get your letter – needs your products. Maybe they just don’t know it yet.
Here are some tips which might be helpful.
This is a common mistake to include a sale offer in your first letter when your customers are only starting to figure out who you are. Be sure that you are most likely to get a response if you ask how they clean their office rather than offer to buy a vacuum cleaner.
Running an email marketing campaign can be quite frustrating and challenging over time. Writing emails, then sending hundreds of them, then get a very low open rate and even lower the response rate… Are you familiar with all that? However, all this is nothing but the result of the mistakes which you make when writing an email.
But with some simple steps, you can have a more effective email.
First of all, you need to determine the specific person you should contact. Then find this person email address, using, for example, such tool as GetProspect. And then make sure that the email is accurate and valid, using an email verification tool, such as TrueMail.
These are the basic steps you should keep in mind all the time. Other than those, we give you 5 more unique tips on how to make your cold emails more personal.
It’s better to send 1,000 more personal emails and get customers from them than to send 10,000 and no get no reply. When you send to a large audience, your individual receiver feels it. You should make your recipient think that he or she is the only one and you are making a conversation specifically to him/her.
The subject line of your email is super important. No matter how great is the content of your email if this email remains unopened. The subject line is something which initially influences the decision to open the email. It should be bright and smart and just impossible to ignore. However don’t lie to your readers, the subject line should coincide with your content.
Always keep in mind that your readers don’t have much time and patience to read long letters (just imagine how many letters a day they get!). Your email should be simple and laconic, at the same time it should hook your potential customers with every sentence. Don’t include useless details and fillers – you risk to lose your audience’s interest. Be clear and precise.
Don’t be afraid that your email sounds funny – that’s better than it looks like it was written by a machine. Even some typo won’t be too bad (no, we do not engage you to make mistakes in your emails).
Another important moment – make every your recipient feel that every email was written especially for them. Make them feel that you know for sure what they want and need.
If you think that when you hit the SEND button the major work is done – you are wrong. The follow-up process is an important part of cold emailing. This is unlikely that after you send one email people will run to you to make a purchase. You need to remind people and follow up until you get yes or no. This strategy will make your cold email campaign much more efficient.
So these were some recommendations which are useful if you want to write a perfect cold email. Though some of them are so simple and obvious, still make people ignore them, that’s why we think it’s important to remind you.