When you are launching an email marketing campaign, you collect lots of email addresses. While creating an email campaign, you need to make sure that everything is prepared for your emails to be delivered and also to get rid of fake addresses.
Unfortunately, the truth is that even if the emails are not fake, it doesn’t guarantee that they are appropriate for your email list.
After you use the email list verifier for your email list, you get rid of the invalid emails and it seems like emails your list now include only the emails which are ready to receive your content.
But that’s not so exactly.
There are a few kinds of email addresses which you better not send to, and you should find them before you begin your email campaign.
These emails are:
In this article, let’s observe each kind of email and why you better avoid them if you want to get more success for your company.
Accept-All Servers, which are also called Catch-All Servers, accept all the email which are sent to them, no matter if the specific mailbox exists or not.
The issue with sending to accept-all servers is that they are usually not operated by real people who can open and read emails it receives. So, any emails you sent here will unlikely benefit your brand.
If you use a double opt-in method - there is a possibility that there could be someone on another end. In this case, it’s fine to send your messages to that address.
Almost every business uses role accounts to manage general communications. Usually, these are email addresses appointed to a specific department - for example: “[email protected]”, “[email protected]”.
At first, you can think that it’s not a bad thing, as such emails will help you to reach the specific person you need, but in reality, such addresses are often operated by several people or by an employee who doesn’t really decide something. That’s why such email addresses are not opened often.
Though don’t hurry to remove all the role account from your list at once – sometimes it can be the only way to contact a client, so check beforehand.
Even if a role email address was validated and you know it will not bounce, better not to have too many of them in your email list. Check them precisely and remove those which you have no need in.
Be careful with such email providers as Gmail, Hotmail or Yahoo.
Of course, there are chances you will get a lot of reliable potential customers if you use these emails as such emails are very popular.
However, it all depends on the kind of your business, as in some cases it’s better to avoid such emails addresses when you are running your email marketing campaign.
The issue is that such emails are simple to get, therefore they can be owned by spammers or non-business people, and none of these is good for your business.
That’s obvious that business people usually have a corporate email as a primary one. That’s why removing “free” emails doesn’t always mean to lose potential customers.
But in case you have a small business or want to have a large email list – then you can consider that people might not have a corporate email address, so you can keep these addresses in your list.
These are probably the most dangerous emails addresses from all the others we mentioned.
There is no sense to sending to these emails, as there is no one on another end. Such emails don’t belong to excising people, these are the addresses which were abandoned by their owners and became traps to entice spammers and block them.
The only way to determine those is using email verification service. Without it, you won’t be able to find spam traps. These emails don’t return bounces, so you even won’t know something is wrong until you see your brand’s IP reputation will be getting worse.
Make sure that there are no unengaged recipients in your list – that’s essential for the success of your marketing campaign.
The issue with unengaged receivers is that internet service providers would rather like if you have high engagement rates. So when your recipients or subscribers get your emails but don’t engage with them through opening them, reading and clicking on links and it damages your deliverability.
Removing these email addresses could eventually protect your marketing campaign from getting into the spam folders.
There are a lot of things which can influence your deliverability.
However, keeping your data clean is a must.
Make sure you have a good email list cleaner, such as TrueMail, for example.