With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .

You can find more information here.

How this Facebook Offline Conversions + TrueMail integration works

• 1. Add new record to a Facebook Offline Conversions account
• 2. Zapier sends the email to be verified with TrueMail
• 3. Zapier updates the existing Facebook Offline Conversions record with TrueMail result code in a custom field

Apps involved

• • Facebook Offline Conversions
• • TrueMail

Facebook Offline Conversions Triggers

• Event Sets.

  Triggers in background.

• Business.

  Business.

• Send Offline Event.

  Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.